Ethical AI, Real Insights, and the Discipline of Thoughtful Practice
I’m Ashish Kulkarni — PhD student, digital strategist, and advocate for responsible technology. Through Data and Luck, I share reflections, research, and real-world tools to help, enable, and empower curious minds.
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Who’s Behind Data and Luck?
I’m a PhD student and enterprise architect with 15+ years in digital transformation, web analytics, and AI-powered marketing systems. Through Data and Luck, I’m sharing a behind-the-scenes look at my academic research, product experiments, and the tools I use to automate and improve my own thinking and output.
This isn’t a company. It’s my lab notebook, learning log, and launchpad — built in public.
Blog Posts
Practical breakdowns, research reflections, and systems thinking for data-driven work.
Weekly Brief
Video Tutorials & Essays
Personal takes on ethical AI, automation, and strategic decision-making
Tools & Plugins
A thoughtful email every Sunday with things I’ve learned, built, or questioned








Build What Matters. Understand What You’re Building.
I believe in using AI thoughtfully — not just because it’s possible, but because it’s aligned with what matters. Whether I’m experimenting with prompt design, writing new automation workflows, or exploring customer data platforms, I document everything I can in a way that helps others apply the same thinking.
🧠 Ethical systems
📊 Measurable outcomes
🔧 Real-world implementations
Why “Data and Luck”?
Because data tells us what happened — and luck reminds us how much we don’t control.
Success is rarely the result of data alone. It’s the blend of timing, insight, and consistent reflection.
That’s what I try to document here.
What You’ll Find Here
- Thoughtful Essays
- Practical Tutorials
- Real-World Use Cases
- Reflections from a PhD Student


I write and share to clarify my own thinking and to help others move faster with more intention. My goal is always the same - to help, enable, and empower.

Ashish Kulkarni
PhD Student • Digital Strategist • Ethical AI Practitioner

Years in digital strategy and analytics
subscribers/readers across platforms
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