Unlocking the Mystery of Server-Side Web Analytics Tracking
Let’s start with a quick story. Imagine you’re trying to track how visitors navigate your website. You’re using Google Analytics, and everything seems straightforward — until you notice data discrepancies or perhaps some pesky ad-blockers or browser privacy settings are […]
Beyond the Browser: Why JavaScript is Crucial for Web Analytics
The world of web analytics is a fascinating blend of data, insights, and actionable strategies. While tools like Adobe Analytics / Google Analytics are the front-end heroes, their power relies heavily on the silent workhorse behind the scenes: JavaScript. For […]
Understanding First, Second, and Third Party Data for Marketers
In today’s digital landscape, data is king. For online businesses, leveraging different types of data can mean the difference between targeted, effective marketing and wasted ad spend. That’s why it’s so important to understand the differences between first, second, and […]
From Zero to Hero: Understanding Digital Analytics
Digital analytics provides businesses with invaluable insights into customer behavior and marketing performance. In this post, we’ll explore what exactly digital analytics is, the key concepts and terminologies, the core reporting capabilities, the advantages analytics provides, and some important privacy […]