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Web Analytics

Advanced Attribution Modeling: Moving Beyond Last-Click in a Multi-Channel Ecosystem

In today’s digital landscape, marketing success hinges on understanding how different channels influence customer journeys. Traditional last-click attribution models, once the industry standard, now fall short in capturing the nuanced contributions of multiple touchpoints across diverse channels. As organizations grapple […]

2 min read
Data Science

Integrating Causal Inference and Machine Learning to Uncover True Drivers in Complex Data Ecosystems

In an era where data is abundant and complexity is the norm, organizations face a critical challenge: distinguishing correlation from causation. Traditional machine learning models excel at identifying patterns and making predictions, but they often fall short when it comes […]

4 min read

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