Unlocking the Mystery of Server-Side Web Analytics Tracking
Let’s start with a quick story. Imagine you’re trying to track how visitors navigate your website. You’re using Google Analytics, and everything seems straightforward — until you notice data discrepancies or perhaps some pesky ad-blockers or browser privacy settings are […]
Understanding First, Second, and Third Party Data for Marketers
In today’s digital landscape, data is king. For online businesses, leveraging different types of data can mean the difference between targeted, effective marketing and wasted ad spend. That’s why it’s so important to understand the differences between first, second, and […]