Unlocking the Mystery of Server-Side Web Analytics Tracking
Let’s start with a quick story. Imagine you’re trying to track how visitors navigate your website. You’re using Google Analytics, and everything seems straightforward — until you notice data discrepancies or perhaps some pesky ad-blockers or browser privacy settings are […]
From Zero to Hero: Understanding Digital Analytics
Digital analytics provides businesses with invaluable insights into customer behavior and marketing performance. In this post, we’ll explore what exactly digital analytics is, the key concepts and terminologies, the core reporting capabilities, the advantages analytics provides, and some important privacy […]