Beyond the Browser: Why JavaScript is Crucial for Web Analytics
The world of web analytics is a fascinating blend of data, insights, and actionable strategies. While tools like Adobe Analytics / Google Analytics are the front-end heroes, their power relies heavily on the silent workhorse behind the scenes: JavaScript. For […]
From Zero to Hero: Understanding Digital Analytics
Digital analytics provides businesses with invaluable insights into customer behavior and marketing performance. In this post, we’ll explore what exactly digital analytics is, the key concepts and terminologies, the core reporting capabilities, the advantages analytics provides, and some important privacy […]