Who am I?
I’m Ashish — a digital strategist, researcher, and builder. With over 15 years in analytics and marketing technology, I’ve led complex implementations at global organizations. Now, as a PhD student in data science, I’m focused on one big question:
How can we use AI responsibly, without losing the human thread?
That question guides everything I write, build, and share here. Whether I’m working on a WordPress plugin, researching ethical frameworks for automation, or writing about analytics best practices — I try to help others make sense of the chaos and build with intention.
What Is Data and Luck?
It’s not a company. It’s a space where I share my thinking – in the form of essays, tools, tutorials, and research notes.
If you’re into digital strategy, web analytics, AI ethics, or just thoughtful tech – you’ll feel right at home.
My motto is simple: Help. Enable. Empower.
Years in digital transformation & analytics
Subscribers and readers
Posts, essays, experiments, and tools shared
Make tech more thoughtful, useful, and human.
Tools & Collaborations
Let’s Think Better Together
If my work resonates, subscribe to my weekly brief. It’s where I share what I’m building, reading, or questioning — no fluff, no promotions.
A short weekly email with:
Insights from my PhD research in ethical AI
Real-world experiments in digital strategy
Time-saving automations and open-source tools
Personal reflections on thinking, building, and learning in public
Because data tells you what happened.
Luck reminds you how much you didn’t control.
This site explores how to move forward with both clarity and humility.
Yes — you’ll instantly get “10 AI Tools That Save Me 10+ Hours Weekly” as a welcome gift. These are real tools I use daily across writing, research, and automation.